I wouldn’t eat it, but I get it.
Is capitalism making you fat, or are you making you fat? The degree to which you believe either of these statements helps define how you feel about legislative reforms directed at your health, and more specifically, at obesity.
While adults can freely choose what they eat, it’s more than hunger that drives us. Appetite as well as hunger, boredom, anxiety and visual stimuli direct us toward foods we consume. Brian Wansink, at the Cornell Brand Lab, experiments with this sort of thing. In his book Mindless Eating, he details an experiment during which secretaries are gifted candy dishes to place on their desk. They are the only candy consumers during the experiment. The subjects consumed more candy from a clear dish than an opaque one. They consumed even less when the dish experimenters placed the dish three feet away. The secretaries consumed the least candy when it was placed into a drawer.
Which of these accounts for breakfast sales soaring to about $47 billion in 2013 (up from 25.5 b. in 2011)? Continue reading
A woman asked me this as she gazed at my bag of pears a couple of weeks ago.
You can tell by looking at the PLU or Product Look-Up code on that sticker with the Kung-fu grip. Look for a 4 digit number beginning with the number 3 or 4 if the variety was grown conventionally, and the same number with a 9 in front of it if the variety was grown organically. For example, the PLU code for a banana is 4011, and an organic one is 94011.
Because it’s voluntary, you never really see it, but if the code begins with an 8, it means it’s genetically modified. Organically-grown produce cannot be genetically modified so if the prospect of GMOs in your food keeps you up at night, go organic.
Those absurdly sticky stickers are good for another thing: Spotting the country where the produce was grown. If the produce was grown half a world away, it’s an indication that you are eating something that is out of season in your part of the world. On the other hand, if you are consuming something that came from closer to home, you will likely pay less for it, and it will likely taste better too, because it will have been picked closer to being ripe.
Now go peel off the stupid things and get eating!